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Social Media BrandsIn my recent blog about dangers of social media I made reference to my IT work over the last twenty years. It wasn’t until after the blog was published that the significance of the time span hit me like a 2 x 4. Twenty years! How many of us remember that the first website was created only 20 years ago in December.

How did I pick that topic at this time? Was my subconscious directing me write on the subject because of the anniversary? Serendipity? Some unter-geek, genetic, internal clock awakening my limbic brain? I don’t know.

How interesting then to see a far more prescient, but related article by Sir Tim Berners-Lee, inventor of the World Wide Web, just published by Scientific American Magazine on the web: Long Live the Web: A Call for Continued Open Standards and Neutrality

Berners-Lee assails the corporatization of the web, governmental threats to freedom of speech, and the `walled garden’ approach to social media sites.

The Web as we know it, however, is being threatened in different ways. Some of its most successful inhabitants have begun to chip away at its principles. Large social-networking sites are walling off information posted by their users from the rest of the Web. Wireless Internet providers are being tempted to slow traffic to sites with which they have not made deals. Governments—totalitarian and democratic alike—are monitoring people’s online habits, endangering important human rights.

He remains hopeful that OUR internet can be saved from itself and draws a line in the sand.

As long as the web’s basic principles are upheld, its ongoing evolution is not in the hands of any one person or organization—neither mine nor anyone else’s. If we can preserve the principles, the Web promises some fantastic future capabilities.   …

The goal of the Web is to serve humanity. We build it now so that those who come to it later will be able to create things that we cannot ourselves imagine.

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Bob Pauls writes for his company, Des Moines Tech Support, about appropriate technology and computers in business, education, and community development. You can follow Bob on Twitter @desmoinestech.  Bob’s e-mail address is bpauls@dsmtechsupport.com

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